Portfolio Marketing Analytics & Strategy

Help Shape Marketing Analytics at the Ownership Level

Sherman Residential is seeking a Marketing Asset Manager to lead portfolio-level marketing analysis and strategy across our multifamily investments.

This role sits within Asset Management — not property operations. You will evaluate marketing performance across the portfolio, identify opportunities to improve leasing outcomes, and ensure marketing strategies support each asset's business plan and financial objectives.

For professionals with 3–5 years of experience in multifamily marketing or marketing analytics, this role offers the opportunity to move beyond campaign execution and contribute directly to portfolio performance and asset value creation.

You will analyze marketing performance across the portfolio, diagnose performance gaps, and recommend strategies that improve leasing outcomes and marketing ROI.

Portfolio Marketing Strategy

• Conduct submarket and competitive positioning analysis
• Identify target renter profiles and demand drivers for each asset
• Provide market insights to support acquisitions and underwriting
• Connect marketing strategy directly to each asset's financial objectives

Performance Analytics & Reporting

• Analyze marketing funnel performance (lead ? tour ? lease)
• Evaluate cost-per-lease, channel ROI, and traffic source performance
• Identify conversion inefficiencies and messaging misalignment
• Develop portfolio-level marketing dashboards and reporting
• Deliver executive-level insights linking marketing performance to asset NOI impact

Marketing Channel Governance

• Evaluate advertising budgets and marketing spend allocation
• Assess ILS strategy and ranking performance
• Identify underperforming marketing channels and recommend reallocations

Takeover & Absorption Management

• Support go-to-market strategies for acquisitions and newly repositioned assets
• Monitor lease-up velocity and recommend channel adjustments during stabilization
• Provide structured reporting during takeover and absorption periods

Digital Experience & Conversion Optimization

• Use conversion data to identify where prospects drop off in the leasing funnel
• Evaluate website and digital channel performance
• Identify improvements that enhance lead conversion and leasing velocity
• Provide data-driven recommendations to operators and agencies

Vendor & Agency Oversight

• Evaluate performance of digital and creative agencies
• Establish marketing KPIs and ROI expectations
• Review monthly performance reports and challenge vendors using data-driven analysis

Tracking, Attribution & Data Governance

• Develop tracking standards to improve portfolio-wide marketing attribution
• Review marketing data quality and attribution reporting across the portfolio
• Identify opportunities to improve data hygiene and reporting consistency

This role is ideal for a professional with 3–5 years of experience in marketing analytics, performance marketing, or portfolio-level marketing strategy who is ready to move beyond campaign execution.

You may currently analyze marketing performance, evaluate conversion funnels, manage digital marketing channels, or support marketing strategy across multiple products, locations, or business units. Experience in multifamily, real estate, marketplace businesses, or other data-driven marketing environments is valuable but not required.

You're comfortable working with data, diagnosing performance gaps, and translating marketing insights into strategic recommendations. This role offers the opportunity to apply those skills in a portfolio setting where marketing performance directly influences leasing velocity, occupancy, and asset performance.

Experience

• 3–5 years of experience in multifamily marketing, digital marketing analytics, or performance marketing
• Experience evaluating marketing performance across multiple campaigns, channels, or locations
• Familiarity with marketing funnel metrics (lead conversion, cost-per-lease, channel ROI)

Skills

• Strong analytical and data interpretation capabilities
• Ability to interpret marketing analytics and translate findings into strategic recommendations that drive leasing velocity and improve marketing ROI
• Strong communication skills and ability to present insights clearly
• Experience working with marketing analytics tools, reporting dashboards, or data visualization platforms

Portfolio Exposure: Multifamily assets across multiple markets

Travel: Periodic site visits and market tours, estimated 20–30% annually

Internal Collaboration: Asset Management, Acquisitions, Finance

External Collaboration: Third-party leadership and marketing agencies

Reports To: Vice President

• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off and company holidays
• Professional development opportunities and travel to industry events

Why This Role Is Different

Many marketing roles focus on executing campaigns.

This role focuses on evaluating strategy, improving marketing efficiency, and influencing asset performance.

You'll work at the intersection of marketing analytics, leasing performance, and real estate investment strategy.

If you enjoy analyzing marketing performance, influencing strategy, and seeing your insights drive real financial results, we'd love to hear from you.